What is the Neuro Web Design?

The Neuro Web Design is based on cognitive neuroscience and psychology. Its objective is to provide useful guidelines for the creation of websites that are more attractive and effective.

                         Recent research in neuroscience has provided ideas on how people think, how they decide and what motivates people to make decisions ..

If we want to create a successful website, we must pay attention to these studies and learn to apply the findings of neuroscience research to our projects.
In honor of the brevity and practicality we will cite only some of the most important myths and principles that make the subject at hand.

                          1. Emotional beings that we reason
We like to believe that our decisions are the product of a logical process, where the reason is the one that prevails, however neuroscience has proven that it is the opposite. Who rules in decisions is our emotional brain.
                         Strictly speaking we should say that we are emotional beings that we reason and not rational beings that have emotions. That is why on our website we should awaken emotions and feelings to make our prospects and clients prefer us.
How do we do it?
Images and videos are the main emotional tools on our website, we must select them with caution and sure that they match what we want to convey from our brand. Did you know that seeing a happy person in an image causes us to empathize with that person? That image is capable of transmitting joy to its readers.

2.Imitators
As a consequence of the above we tend to believe that we own our decisions, with almost no external influence.
However, the reality is that we are strongly influenced by the opinions and attitudes of others, not only in purchases. There is no better seller than a friend who recommends something to us. It's not like that?
We often observe, in a conscious way or not, the attitudes of other people and then decide what to do.
We often decide to act only when we know the experience of other people with a certain product or service. How many times have we searched and reviewed the opinions about the quality of an item or service before concluding the purchase? An example of this is the enormous value that customer opinions have in decisions about hotels and tourist destinations.

How do we build trust in a website?
Trust is created through ratings, we can incorporate a rating system or recommendations that customers give us, for example to each of our customers we can offer Any discount or gift in exchange for a recommendation and photo note to place on our website, or to fill out a simple Google survey. In addition, it is very important to work with sites such as My Google Business that allows us to receive ratings of up to 5 stars, and shows our prospects our rating on an internet search.
3. More is less
We think that many options will satisfy the customer more. The truth is that too much information or alternatives can make us have doubts about our decision.
The brain is vague (or efficient, as we see it), tends to the least effort and thus saves maximum energy. Therefore a large number of proposals overwhelm and confuse him. This can lead us to an indecision that finally blocks us and we end up not taking any action.

How many options are ideal?
For our brain the number 3 is magical, we must always show 3 options. Very possibly you have seen it on intentional pages that offer services and always give 3 options and an outstanding option, to orient towards a specific option.
4. Identification
Primitively our brain learned to quickly identify those who may or may not be friends. A matter of survival.
                        People are more likely to listen to messages sent by someone they like or find attractive. Therefore, linking a famous or attractive person will make the object more attractive as well. This "contagion" is what is called the "halo effect."
                        In addition, female figures tend to attract more, although the public is also female.
                        We tend to look in the eyes and that can make the customer focus their eyes on the eyes of the image and not see the important, such as logos, key message, etc. But we can take advantage of the fact that we also follow the direction of the image's look.
                        It is easier for people to identify with those with whom they feel similar or with those who perceive that they share their background, interests, or values. It also attracts the image to convey security and confidence.

5. Immediacy
                        Given the possibility of obtaining something in a short time (or better now!), So as not to risk losing it, our "emotional brain" acts immediately.
                        This achieves to some extent our logical brain that makes the cost / benefit analysis, and we make the purchase decision without waiting long for the logical analysis.

Here it is important to constantly carry out promotions, or advantages for those who are our customers and take them to the action of a purchase.

But here not only the issue of achieving it quickly is important but also the issue of giving a quick response to those who contact us, using tools on our live chat website, direct contact via WhatsApp, or telephone is super important. The customer wants things now and on the internet the one who answers first has an 80% chance of creating a new customer.

6. Shortage and fear of loss
                        We are programmed to notice and pay attention to situations that can trigger in us the fear of loss.
                        In fact, the fear of losing motivates us more than the chance to win. Faced with situations of potential loss, our bodies and our unconscious mind are activated faster than the conscious level.
                        If there is a limited supply of something, we imagine that it is more valuable, and we want it even more. The shortage of a product leads us to act quickly. This applies to products, but also to information. In fact, if we believe that information is difficult to obtain, we assign it a higher value.
                        "The offer will end in 24 hours" or "Last available units". Who among us has never made a purchase in such a mood?

Conclusions
                        These have been only 6 of the keys that should not be applied to increase conversions. There are many more and new patterns are continually being discovered.
Soon we will be sharing more information and studies by Neurostudio.
Forget about selling to people, sell it to your brain! This way you will be one step ahead of your competitors.